MOMO ITALY 50 YEARS 1964-2014

Description

Author(s): Mario Donnini

Size: 26x28,5 cms - Pages: 200 - Photos: in b/w and colour - Hardbound with jacket - Text: Italian-English

ON THE OCCASION OF THE 50th ANNIVERSARY OF MOMO

WITH A FOREWORD BY JOHN SURTEES

Man, racing driver, entrepreneur. Three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, a company of Italian excellence in the production of steering wheels, racing suits and car components from 1964 to today. The historic marque decided to celebrate this important anniversary with a book that covers the salient stages of its development and consolidation, as well as Moretti’s long and prestigious motor racing career. The company’s association with Ferrari dates back to the ‘60s, when the Prancing Horse adopted Momo steering wheels for Formula 1; the prolific IMSA experience, first with the Porsche 935 and then the Ferrari 333 SP, to its current involvement in the official Momo team. Then there was the far-reaching production of steering wheels and rims for production cars and the lively, colourful advertising campaigns that branded half a century of communications. Those are just some of the chapters that comprise this book, born of close collaboration with the company.